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Designer100奔驰设计总监瓦格纳出书即售罄,书没到手,先来一窥梅赛德斯奔驰汽车的未来设计理念!

2019-06-03  2411

奔驰集团设计总裁瓦格纳出了一本设计哲学书籍,阐述奔驰设计理念与故事,亚马孙有售,该书具有极高的设计收藏价值和学术价值 ,同时给以其他设计总监启发,把自家设计理念编著成书,能提高自己的业界地位和影响力,以及汽车设计影响力。

Sensual Purity: Gorden Wagener on Design

梅赛德斯奔驰汽车未来设计理念

published by Condé Nast International, encapsulates modern luxury in book form. From the very first page, it immerses the reader in the all-embracing world of Daimler design, with a special focus on the Mercedes-Benz brand.

由CondéNastInternational出版,书籍形式封装下的现代奢侈品。 从第一页开始,它将读者沉浸在戴姆勒设计的无所不容的世界中,特别关注梅赛德斯 - 奔驰品牌。

Through the eyes of Gorden Wagener, Chief Design Officer Daimler AG, the book takes an unprecedentedly in-depth look behind the scenes at the Design Studios and provides a comprehensive insight into the designers' creative work. This journey of discovery is uniquely visualised by the magnificent imagery of renowned British photographer Jonathan Glynn-Smith.

通过首席设计官戴姆勒股份公司的Gorden Wagener设计之眼,这本书在设计工作室的幕后进行了前所未有的深入了解,并提供了对设计师创造性工作的全面洞察。 这一发现由英国着名摄影师Jonathan Glynn-Smith形象独特地展现出来。

Essays by renowned futurologists, philosophers, neuroscientists and novelists illuminate the elusive nature of creativity. The book also shows Gorden Wagener in conversation with leading creative thinkers, such as the pioneer of modern architecture and urban planning, Patrick Schumacher, and the editor-in-chief of US technology magazine WIRED, Scott Dadich. Wagener also talks shop with Neville Page, who has worked as a film designer for successful Hollywood productions such as Star Wars, Tron and Avatar. Neville works as a concept designer for international cinema films and TV series.

著名的未来学家,哲学家,神经科学家和小说家的散文阐明了创造力的难以捉摸的本质。 该书还展示了Gorden Wagener与领先的创意思想家的对话,如现代建筑和城市规划的先驱,Patrick Schumacher,以及美国技术杂志WIRED,Scott Dadich的主编。 Wagener还与Neville Page商店,Neville Page曾担任过星球大战,特隆和阿凡达等成功好莱坞制作的电影设计师。 内维尔是国际电影和电视剧的概念设计师。

"With our design philosophy of Sensual Purity we initiated a shift in automotive design," stated Gorden Wagener. In 'Sensual Purity' he shows how the designers apply this philosophy in their creative work. 'Hot and cool' is how Wagener describes this combination of emotion and intelligence which stands for modern luxury and gives people what they value most of all today: time, space and the flexibility to lead their daily lives in a calm and efficient manner.

“凭借Sensual Purity的设计理念,我们开始了汽车设计的转变,”Gorden Wagener说道。 在“感性设计”中,他展示了设计师如何将这一理念应用于他们的创造性工作中。 “热和酷”是Wagener如何描述情感和智能的结合,它代表着现代奢侈品,并为人们提供了他们今天最重视的东西:时间,空间和以平静和以有效的方式引导日常生活。

The designers have long since ventured beyond the field of automotive design. Under the 'Mercedes-Benz Style' label, Gorden Wagener and his team design lifestyle products for other areas of life. From a surfboard or golf cart, through boats or a helicopter to the interior of an aircraft cabin or of luxury apartments - they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process.

设计师早已超越汽车设计领域。 根据“梅赛德斯 - 奔驰风格”的标签,Gorden Wagener和他的团队为其他生活领域设计生活方式产品。 从冲浪板或高尔夫球车,船只或直升机到机舱内部或豪华公寓 - 他们采用整体设计方法将技术专长与创造性激情相结合,在此过程中创造新的生活世界。

A special highlight of the book is the 'Mercedes-Benz Future World,' showcasing how the designers' dreams of a future world take shape as fascinatingly bold yet realistic visions. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft.

本书的一个特别亮点是“梅赛德斯 - 奔驰未来世界”,展示了设计师对未来世界的梦想,一个迷人大胆而又逼真的愿景。 可以看到未来的梦想生活世界,包括道路,桥梁,别墅和摩天大楼,汽车,船只和飞机。

The book's 160 pages contain more than 100 colour photographs and over 50 black-and-white illustrations, virtually all of which have been produced exclusively for the book.

这本书共160页包含100多张彩色照片和50多张黑白插图,几乎所有这些图片都是专门为这本书制作的。




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