（ icsid Blog ）
通过我们的世界设计伙伴的合作项目,我们与创新型企业强调合作的重要性，“好的设计”+“良好的商业和行为”能够增强品牌的力量。 雷达手表今年再次加入icsid，作为世界设计伙伴与世界设计之都台北2016。 我们采访了雷达手表首席执行官Matthias Breschan来分享《设计创新和如何支持下一代的创意》。
产品和服务的成功具有其独特的功能。
雷达手表竞争优势被视为是你对雷达工业设计创新和新材料的重视。 你怎样来维持这种工业设计创新能够长期?
雷达的优势之一是带来意想不到的尖端材料应用到到手表。
我们总是参照其他行业作为灵感的来源。
比如说陶瓷,例如,开始其在医学和航空航天工业等领域就已经开始应用，之后雷达手表手表使用它。 当然,这种设计创新有风险，所以对于重要的产品，设计需要大胆冒险进入新的领域应用。
今天，公司认为解决世界难题的最优先级。 好的设计就是好生意。 少量的知名品牌中处于领先地位， 他们正在寻找策略来克服全球性挑战，收入的不平等，青年失业率，气候变化。。。 你能谈谈雷达手表作为一种手表行业商业趋势的领导者，在这方面如何考虑的吗?
在雷达手表我们不仅赢得手表设计奖，我们也为年轻的设计师组织设计奖项，特别是积极进取的设计师。 我们认为雷达手表明星奖设计竞赛在世界各地,都是我们的支持，崛起的年轻设计师来自不同学科，我们给他们一个工作的平台。 投资于新一代的创意是我们的贡献来解决未来的挑战。
雷达手表明星奖正在不同的全球地区开展，例如作为在开普敦(南非)作为雷达手表的一部分参与世界设计之都2014。
雷达手表，代表独特的手表设计和对我们多年的青年人才发展， 在2014在开普敦世界设计之都，我们举行了第一次雷达手表南非之星奖。 获胜者是一个非常鼓舞人心的社会设计——模具，可用于改造成娃娃的想法，是促进儿童早期发展，特别是弱势的孩子，可能没有自己玩具的可能。 这种创新精神是雷达手表强烈认同的，希望可以促进，并在即将到来的一代。
你对其他公司有抱负的设计师，有什么建议？为一个更美好的世界设计产品和服务，即提供切实的改善人类生活?
设计师要无所畏惧， 灵感来自设计挑战现状，意想不到的开放。
世界设计之都世界设计合作伙伴是一个总理的机会获得可见性增加新市场,促进产品和服务的新观众,为社区建设计划。
雷达手表已经采取了这个机会，领导通过结合其业务目标，与重造城市设计驱动的创新举措。 你能扩展你的承诺来设计。
雷达手表有一个强有力的承诺来促进工业设计发展，一般年轻设计师都可以来设计世界。 雷达手表经常赢得设计竞赛奖项，拥有雷达手表明星，奖世界各地的年轻设计师来参与。 通过与平台合作，我们可以促进创新的钟表和设计师之间的持续对话，发展企业和消费者，这是前进时，通过设计来改善生活。
DESIGN INNOVATION AND THE NEXT GENERATION
Through our World Design Partner® Programme, we collaborate with innovative companies to highlight the importance of good design for good business and the power of responsible behaviour for brand enhancement. Rado joins us again this year as a World Design Partner® in conjunction with World Design Capital® Taipei 2016. We spoke with Rado's CEO Matthias Breschan about design innovation and supporting the next generation of creative minds.
Products and services succeed through their distinctive capabilities. Rado's competitive advantages are seen as your industrial design innovation and use of new materials. How do you sustain this type of leadership long-term?
One of Rado's strengths is bringing unexpected, cutting-edge materials into watchmaking. We always look to other industries as a source of inspiration. Ceramic, for instance, got its start in the medical and aerospace industries before Rado used it to make watches. Of course, this kind of design innovation comes with risk, so it's important to be bold when venturing into new territory.
Today, companies view solving the world's toughest problems as a business priority. Good design is good business. A small number of well-known brands are leading the way. They are looking for strategies to overcome global challenges like income inequalities, youth unemployment, and climate change. Can you talk about Rado as a business trend leader in this regard?
At Rado we not only win design awards for our watches, we also organize design awards for young, up-and-coming designers. We hold Rado Star Prize design competitions around the world, which is our way of supporting rising young designers from diverse disciplines and giving them a platform for their work. Investing in the next generation of creative minds is our contribution to solving the challenges of the future.
Rado Star Prize is making a distinct mark in many global communities, for instance as Icsid witnessed in Cape Town (South Africa) as part of Rado's involvement in World Design Capital® 2014. Can you tell us how this local effort connects your company's interests not only at the local level but also to the world at large?
Rado stands for both distinctive watch design and for our many years of developing young talents. During World Design Capital® 2014 in Cape Town, we held the first ever Rado Star Prize South Africa. The winner was a really inspiring social design project – moulds that can be used to create dolls. The idea was to promote early childhood development in disadvantaged children who might not otherwise have access to toys. This spirit of innovation is something that Rado strongly identifies with and wants to promote in the upcoming generation.
What advice do you have for other companies aspiring to use design to generate products and services for a better world, i.e. to deliver tangible improvements to human life?
Be fearless. Be inspired by design that challenges the status quo, and be open to the unexpected.
World Design Capital® is a premier opportunity for World Design Partners® to gain increased visibility in new markets, to promote products and services to new audiences, and to contribute to community building initiatives. Rado has embraced this opportunity to lead by combining its business objectives with innovative design-driven initiatives to re-invent cities. Can you expand on your commitment to design and the confidence you have in design and its capabilities to build communities?
Rado has a strong commitment to promoting industrial design, young designers, and the design world in general. Rado regularly wins design awards and holds Rado Star Prize competitions for young designers around the world. By partnering with platforms such as World Design Capital®, we can promote our innovative timepieces and develop an ongoing dialogue between designers, companies and consumers, which is the way forward when it comes to improving lives through design.
国际工业设计协会(联合会)是一个非盈利组织，保护和促进工业设计行业的利益发展。
联合会成立于1957年，作为一个工业设计统一的声音，有50多个国家的设计成员加入，可以表达自己的观点并被世界听到。
